Pricing that signals craft

We spent a week on the pricing ladder. Here is where we landed and why.

Free trial is fourteen days. No credit card. Long enough to send two real proposals, short enough to create urgency. Stripe in test mode so the billing flow is real on day one.

Solo at twenty-nine dollars monthly. One seat, ten sends a month, Folio watermark on the public link. Signals "I take my work seriously" without the team-tier commitment.

Studio at seventy-nine dollars monthly. Three seats, unlimited sends, no watermark, custom domain, HubSpot and Pipedrive integrations. This is the tier we expect two-thirds of our paid users to land on.

Team at two-hundred-and-forty-nine dollars monthly. Ten seats, AI voice fingerprint per brand, priority support. Sales-led above this.

The principle is that the middle tier should be the obvious pick for the actual ICP — boutique studios of five to fifty people — and the outer tiers should make the middle look like the correct decision. If your pricing page reads like a menu you have already lost.